One of the major factors determining any business’s success is the number of people it reaches. Business expansion brings more visibility, users, and thus revenue. Business owners try to offer the best customer experience to create a great brand image and loyalty. However, global expansion isn’t as easy as it sounds.
The world is divided by different cultures, choices, and languages, so no one type of content suits all. With 5.18 billion internet users worldwide, it’s important to tailor your content to meet the needs and preferences of different groups of people. And this can be easily done through localization.
Localization ensures that your content reaches your target audience in their language and style. It also helps you build trust and relatability among your audience, as people love to see things specifically created for them.
However, many companies need to decide whether to hire a translation agency for media localization or do it themselves. While both options look great, the first one is preferable for various reasons.
In this blog, we will discuss why translation agencies should be a no brainer choice for companies to localize their media, all backed by data and facts. So, get ready to dive into it.
6 Reasons Why You Should Work with Translation Agencies
- A translation company has linguistic expertise and accuracy
When localizing your media, you can’t risk making any mistakes because that can hinder your message and may not connect with your target audience.
Every region and group of people have different preferences when it comes to consuming content. Some prefer more relatable content, while some may prefer humorous content. Translation agencies have various linguistic experts with in-depth knowledge of multiple cultures, languages, and people.
They know what the people of a specific region like to consume. This, in turn, helps you create better content and share your media with your audience without worrying about its adaptability.
Even in a survey by the Common Sense Advisory, it was found that 73% of consumers prefer those products whose information is given in their native language.
- A translation agency has the latest tools and technology
Media Localization is done through various tools and technology that give the most accurate results and help maintain consistency each time.
Translation agencies work with businesses all over the globe and thus have access to these tools and technology. However, they require huge investment and so may not be available with companies and freelancers.
Tools like Translation Management Software assist trained linguistic experts in maintaining the same style, tone, and quality across all content.
Moreover, translation memory (TM) which stores previously translated content and can be used in the future is another advantage translation agencies offer.
Along with it, other dubbing and subtitling tools streamline the entire audiovisual content localization process. Thus, translation agencies equipped with these tools make your work easier, saving you time, effort, and money.
- A translation agency offers streamlined project management and scalability
Working with a translation agency ensures that you enjoy the most streamlined localization process with smooth coordination and communication.
Since these agencies have well established processes for large scale projects, they guarantee an effective workflow and timely delivery. Whether subtitling, dubbing, or content analysis, they have the resources and expertise to provide the best results.
Another advantage of working with a translation agency is scalability. You might be thinking about how they can help you to scale your business. Isn’t it?
Well, since they already have well set tools, resources, and systems, it becomes easier for them to handle large projects. As the demand for your content increases, you can quickly expect them to translate your content, thus meeting your needs and providing the best content to your audience.
- A translation agency offers Quality Assurance and Consistency
The golden rule for any business’s success is always to deliver the most remarkable customer experience.
Maintaining the same high level of quality in your localized content and ensuring that all your content has consistent style and tone is crucial to building a positive brand image. Translation agencies and their linguistic experts leave no stone unturned to guarantee the highest standard of accuracy and excellence in their work.
They review and proofread the content multiple times to ensure it meets the precision and cultural appropriateness standards and adheres to your brand guidelines. Further, the experts do comprehensive checks in subtitling, dubbing, and audiovisual elements to promise a seamless viewing experience.
- A translation agency can adapt to multiple cultures and sentiments.
Suppose you want to speak your target audience’s language. In that case, you first need to understand the cultural values and sentiments they hold because if you have no idea about their emotions and choices, you will never be able to become relatable to them.
Because it’s not possible for any business to understand every culture in detail, translation agencies work like magic here.
Their team of experts from different cultures knows their target audience inside out. They are well aware of their preferences, sentiments, and choices and can ensure seamless content adaptability. Imagine there is a global advertising campaign that is being localized for Americans.
Now, the American experts in a translation agency would know what style, tone, and format would go the best in the American market. This level of precision helps you build a compelling brand image and increases your brand trust and loyalty among your audience.
- A translation agency provides all-in-one services in a single place
When it comes to the translation of content, a translation agency wears many hats and saves you a lot of time and effort.
Because it’s never just about translation but other things like localization, proofreading, etc., for which you need different people. Hiring a translation agency gets all your work done in the same place, reducing your hustle.
Moreover, they have translators who specialize in different niches like business, entertainment, or legal matters. This means, for your different requirements, they have experts who are pros in their work and therefore can guarantee you the most accurate outcome without any scope of mistakes.
To Wrap It Up
Reaching a wider audience doesn’t have to be very difficult. With translation agencies at your side, you can quickly adapt your content to meet the needs of your target audience.
They make your work easier by offering many benefits to ensure the seamless production of localized media that directly speaks to your target audience and makes them relate.
Plus, their in-house experts ensure you get the best of excellence, consistent style, and quality work without draining your pocket.
Hiring a translation agency should be a no-brainer choice if you are ready to give your media an unwavering global presence and increase your visibility.