Caution Alert: Brands looking to expand their businesses in the diverse Indian market need more than a plan. They need to analyze the market beyond the surface – beyond just age, gender, income, and location. They need to understand the market and the audience, from demographics to desires. Moreover, deep, focused market research could help them penetrate the Indian market easily and expand their business widely and wisely.  

Why? 

India’s diversity is not any secret, right? From cultures to traditions, languages, and lifestyles, the deeper you go, the more you see. And, to make a profit out of such a diverse audience requires more than a strategy – an Indianized strategy, starting with market research as its first step, and to fill the gap between their brand and the ‘real data”.

Enter Buyer Personas: The Need for Market Research

What is a buyer persona? In the simplest terms, it is a semi-fictional representation of an ideal customer. Moreover, it is prepared based on real data, analytics, and insights. However, in India, generic buyer personas often fall flat with assumed data resembling diverse target customers, whose preferences, demands, and needs vary based on various aspects. 

Let’s look at this example. Think of a person in his late 20s living in Mumbai who may binge on English OTT content, while his friend, of the same age in Aurangabad, may prefer regional language videos. So, how would you apply the same business strategy to both? 

Here, the key is local precision, and if you wonder how you would get that! Worry not. Lexiphoria has its answer as well. Indeed, it’s through robust market research – through Indianization. Market research helps in building buyer personas that reflect the real data – location, aspiration, communication style, language used, lifestyle followed, and much more. Indianization helps in customizing your brand experience not only for India but for each of its micro-markets, for each of your target areas.

What are the Factors Market Research Help Your Brand With, to Make an “India-Ready” Buyer Persona?

1. Cultural Nuances
   What festivals do they celebrate? What types of symbols feel relevant or gain their trust? What family/societal dynamics influence them to buy?
2. Values & Aspirations
   What is their priority? What type of things attract them the most? What do they look for – convenience, status, affordability, or all three?
3. Tech Usage Patterns
   What types of gadgets do they use the most? Are they mobile-first? What platforms do they use the most for learning or buying purposes?
4. Language & Communication Preferences
   Which languages do they use to search, shop, and share? Are they voice-first users or text-based searchers?
5. Local Influencers & Channels
   Who do they follow, listen to, and learn from? Is it a Bollywood star, a regional YouTuber, or the neighborhood store owner?

Conclusion

Do you know the first rule to win over the Indian market? It is – listening first, analyzing more, and then adapting to what’s necessary and what will work. Indianization offers you “that” easy gateway to your diverse audiences in India through Market Research. It helps you uncover the real data, move beyond the border, and reach customers’ hearts- from demographics to desires. 

Wait no further! Start it today. Lexiphoria will help you build buyer personas with data that works for your brand. Our Indian market experts will help you with the ideation, processing, and execution. 

Let’s connect.